Shown above: Branding package for both CraftBoston Holiday & CraftBoston Spring, two large craft trade shows produced by SAC. Exhibition announcements. Tri-Fold Call for Entry direct mail piece.
In my role as the Marketing and Communications Manager at The Society of Arts + Crafts I was responsible for all of the creative content to help promote the 117 year old organization. As with any non-profit it was a challenge to produce quality materials utilizing a limited budget & small staff. With a little research and a lot of ingenuity I was able to stretch our resources to serve our purpose. CraftBoston Holiday and Spring are a series of trade shows produced by SAC. Held twice yearly, I designed and produced collateral materials to identify each show while maintaining the brand of SAC. Among the many other pieces I produced was a tri-fold Call for Entry direct mail piece. Six gallery exhibitions held throughout the year required postcards to promote each show.